Animal Insting

This concept called Jormungand was created by designer Dave Prince as an internal project for Integrated Design Solutions. The concept of Jormungand was inspired by Norse mythology. According to myths Jormungand is a serpent that is large enough to encircle the earth and hold onto his own tail. And when Jormungand lets go of his own tail the earth will end. The forms of Jormungand are about eternity and time flowing back into itself, hence the helical disc shapes that make up the hour and minute "hands."